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HI LIFTS CAMPAIGN

PRAVANA

Developed full branding concept for new permanent hair color collection including package design, print, merchandising, and digital design.

Developed and presented mood boards to key stakeholders.

Directed photoshoot remotely during the Covid-19 pandemic.

Oversaw post-production process to maintain brand consistency and standards.

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Art Direction/Package Design: Maggie Cockerell

 Photography: Daryna Barykina

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merchandising
Print Marketing
Digital Design
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