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MAGGIE COCKERELL
graphic design | art direction

MAGGIE COCKERELL

Art Director / Senior Graphic Designer

Portfolio

Art Directior

HYDRAGLOSS CAMPAIGN

PRAVANA

Collaborated with Brand team to develop creative direction for launch of new 24-shade demi-permanent hair color collection.

Designed packaging to flow-in with existing PRAVANA color collections.

Directed model photo shoot and managed external teams including photographers and retouchers. Oversaw post-production process to maintain brand consistency and standards. Directed or designed launch assets for print and digital.

Art Direction/Design: Maggie Cockerell

Location Photography: Joyce Charat

Studio Photography: Jason Edwards

Product Photography: Daryna Barykina

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Print Marketing

FACT SHEET

TECH GUIDE

PRAVANA PROMOTIONS

SALONCENTRIC CATALOG

SWATCHBOOK

Digital Design

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Paid Social Ads

CRM

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